For my concepts, I worked on two designs that I think that has the greatest potential.
This is the first one I made and it is mainly typography. I used my own type to create an image of a bull spelling out a quote from the movie, “You never got me down, Ray”. I wasn’t able to put color into it yet as I am torn between using black and white (which the movie was filmed on) or to put color in the background. I think my design conveys the emotion that the movie gives very well.
My second concept is an illustration of mine of a raging bull, literally. I think that the simplicity of the use of negative space and the grunginess of the font I used for the font of the movie title works very nicely and balances each other out to give it a nice overall design.
1. These are three logo concepts I drew for the rebrand project. The company Seventh Generation is all about being organic and environmentally friendly so I used very organic elements on my two concepts at the top, such as shapes of leaves, rays of the sun and soft curved lines. The concept I chose to work further on is the one on the upper left. I liked how its shape is centered on a circle, which gives it a very earthy and gentle feel.
2. After I chose my basic concept, I drew up some ideas on how I will lay the leaves out properly inside the circle so that it will show a number 7 and as well as show a plant or tree of some sort. I think that these elements represent the company very well because of how nature is incorporated in their products.
3. As shown on the image above, I have created a digital structure in which I could use as my starting point and develop it further as I get opinions from others and as I get more ideas. The elements I put in the concept are the tree trunk that has two leaves coming out of it on either side. The left one being bigger so that it would create a number 7, which represents the company name. I also used shades of green first because it gives it a very earthy tone. For now, I used a serif font to make it look more organic and classic and made the font a light shade of brown to complement the greens.
4. After further development and opinions from my classmates, this is what I came up with. A noticeable change would be the leaf on the right side of the stem, I transferred it to the outside of the circle and made it look like it was sprouting from the tip of the stem. I also changed the colors up and made it look more distinct. Now that I have a strong concept to build on, I will continue to develop my design and add, subtract or vary the elements and see what would work best.
This is what I came up with for my final logo design for Seventh Generation. As you can see from the previous photo, I have gone through a lot of thinking and changing on how to best portray and describe the company. For the overall theme of the logo, I wanted it to be very healthy and natural, thus using a circular shape and the shape of a stem and a leaf. I added two more leave at the end of the stem to make it look like more of a plant. I think that a plant describes the message of the company well because they use organic products. For the font I used, I chose to give it a classic, yet natural feel, thus using a handwritten font and a serif font together. I think that it represents the quality of the brand and their products. For the color scheme, I chose very earthy colors, shades of green, yellow and dark brown. I also incorporated gradients to give it a subtle feel of texture and dimension. I think that the elements I put in the brand logo represent Seventh Generation very well and that it can be beautifully applied to different applications such as business cards and packaging material. I look forward to using this logo for my future projects this term.
A. For this poster, I wanted to show a very strong scene in the movie wherein Jack LoMatta’s blood is smeared all over the ropes and it was even dripping down. I just wanted to show the ropes with the blood to give focus on it and give it that dramatic and strong feel to it.
B. For this poster, I wanted to show an artistic portrayal of a quote in the movie, “You never got me down, Ray”. I used typography to depict a raging bull and aligned it in the middle to give focus on it.
C. In this poster, I wanted to show a scene in the movie wherein Jake’s training was wiping his back with a sponge but it was so used up that it was already blood that was oozing out of it. I think that this is a scene that will connect to the audience.
D. This poster shows a scene from the move where Jake was imprisoned and he was so angry that he punched and banged the walls with his fists and head. This is a very dramatic scene because it showed his vulnerability and deep emotions.
E. In this poster, I wanted to use negative spaces to depict a raging bull. I wanted it to be simple but striking.
F. For this poster, I wanted to show the transition of Jake’s career from being a fighter to an entertainer/stand up comedian. I also put in a quote from the movie in a typographic system, “Though I can fight, I’d rather recite”, that clearly describes the subject matter. I simply hung his gloves from a mic stand, simple but it clearly tells the story.
G. This poster is pure typography. I wanted to show a quote from the movie, “If you win, you win, If you lose, you still win”, where he gave in to the request of a mobster to sell the fight and lose on purpose.
H. In this poster, I wanted to show how badly Jake beat up an opponent whom Jake’s wife thought was pretty cute. He was a very jealous man and I wanted to show it through his opponent’s face.
I. This is one of the many quotes in the movie but this best describes his boxing career as he was never knocked down by anyone throughout all the years.
J. In this poster, I showed the top view of a boxing ring and I want to put in text the whole speech he did in the dressing room. The speech best describes who he was in his boxing career and entertainment career.
This is a painting by one of the Philippine National Artisits, Alvaro Jimenez. It is called MABUHAY PILIPINAS (Long Live Philippines) and it is one of many paintings in a series called, “Letras y Figuras” (Letters in Figurs). I chose to post this painting because this was my first time to be exposed to typography when I was in 2nd grade. We had to create something like this with our names and it intrigued me so much and probably gave me the interest in typography. The Letras y Figuras are basically words whose letters are made up of native filipino people doing ordinary and everyday things. I loved the detail and thought that was put into the paintings and they came out very beautiful.
I got this from the Applied Arts magazine October Issue. IT is an art project by Lisa Burrouhgs-Betras and she created letter forms using natural elements that she encountered during a 5 year period. The artworks caught my attention because of the way the texture and contrast gave character and life to the letters. For me, she was very innovating in creating them and using object that have a very nice feel to it. The whole artwork worked very well because it was shot in black and white and it gave it a very dramatic and gave depth to the image and letters themselves.
These are artworks are extremely interesting. They are created by H-57, apparently a design studio. I love it som much because they created the Star Wars characters with type characters. They are very well done are well thought of. The characters work well as they are used to create the faces. These are two of my favorite artworks simply because they are so cool. MAY THE FORCE BE WITH TYPOGRAPHY!
For me, this is a bad ad and is very cluttered. There are different typographic systems used but the most prominent one is the system that is along the yellow line on the road. Although it was a clever thing to use the yellow line with the text, the overall feeling still didn’t work because it had no hierarchy and there is no organized grid.
This is an ad I saw on the internet and it came to my attention because it used the random typographic system. This is an ad for Koodo mobile and it shows a woman holding a phone. The text is covering up her body and it works well with the ad because it gives it a very casual and spontaneous look. I liked it because the font is interesting too.
The text in this ad uses the axial system which works very well with the image. The image is evenly cropped in squares and it gives a very aligned and organized feel to the whole image. The text that is aligned to the left works well because it follows the lines of the image.
I think that the imagery used and the text on the right side gives a nice feel that complements each other.
The text of this page consists of two types of grids, one having blocks of text and the second, being in a list form. There are also two images that are shown. The blocks of text and the bigger picture are the ones I see first and this works well in terms of visual hierarchy because these are the main articles that are in the magazine. The content in the list and the smaller picture however, are about smaller and less significant articles.
The organization of the layout and its design works well with the theme of the magazine which is more in the business theme and its market is more sophisticated.
I think it is well designed and appropriate.
This is a contents page that I really like. It has an unconventional design and it is very interesting. The visuals are most dominant in this layout as there are huge pictures of the subjects. The hierarchy works well because the main article’s text and image are the largest and the ones on top and the other articles and photos get smaller as they get less significant. It is very appealing to its sophisticated but relaxed audience as it shows the products and there are not a lot of text involved. The design works well because it is very inviting and pleasing to the eyes.
The huge but subtle WELCOME sign on top is a very nice touch too.
This page caught my eye because of the header on top which says, “HOW TO USE A MAGAZINE”. I thought it was a cool touch but the amusing thing is that the contents page teaches the color legends of the magazine which shows the places where you can find the renting place. The layout of the text and images are in columns and it is very organized. The design works well with the magazine because people who are looking for apartments and the such have a lot of things on their minds since they are moving. Therefore, they don’t need a cluttered contents page in the magazine which has tons of choices to choose from.
The images used have subtle and relaxed subjects as they want to make the potential clients feel like home.